If you sell millions of dollars a year in products and services from a platform each year like I do, then you know that small business owners could stand to learn a few of the secrets that mark master sellers.

Small business owners have a million headaches to juggle: taxes, regulations, arcane business laws, employee benefits, employee conflicts…the list goes on and on.

So you can almost forgive small business owners for overlooking one of the most important ingredients to their success—selling.

But there's no getting around the fact that thriving businesses sell and sell often and well. As Zig Ziglar likes to say, “You can't hit a target you cannot see, and you cannot see a target you do not have.”

That's why small business owners must understand and apply one killer selling secret that I and my fellow seven-figure salespersons use to close sales and show customers why the services and products we have to offer them are smart investments.

So what is the killer selling secret that can move minds and ignite action?

I'll tell you.

It's learning to “Pay For The Product Upfront.”

Let me explain.

Every sales pitch you ever devise should immediately reveal to the prospect why their investment in your product or service is, in effect, cost neutral.

For example, let's say you sell a product that costs $2,000. Before you ask for the order you must first show the customer how the product will save or, better still, make them at least that much money—guaranteed.

For example, my coaching clients understand that their five-figure investment will boomerang back into their pockets within the first year of their time with me. Why? Because I educate them on the return on investment (ROI) BEFORE I even think about asking for the sale. If more small business owners monetized the value of their service or products in detail (as in down to the penny) before they made their pitch, they would see a dramatic and near instantaneous increase in their business.

So why don't more small business people do this? Why don't more people apply the secret selling weapon? After all, most entrepreneurs are smart and driven. They cover all the details except the strategies and tactics of power selling. Why?

Well, I think it's because they are burdened with the million other things that compete for their attention. And from experience, I also know that many have never been mentored or coached in the art of sales, persuasion, or the power of personal influence. Does that make them bad people? Of course not. Does that make them less success in their entrepreneurial endeavors? You bet.

That needs to change, and it needs to change now.

That's one of the reasons I wrote my new book, Kangaroo Millionaire: 7 Counterintuitive Secrets to Springing Ahead in Life and Wealth. I was sick and tired of seeing small business owners and entrepreneurs fail for all the wrong reasons. So I wrote a book chock-full of the secrets and strategies that have earned me the title of America's Millionaire Coach.

If you're ready to move forward and send your small business springing ahead toward greater wealth, pick up a copy and drop me an email and let me know what you think. Better yet, I'm likely coming to a speaker's platform near you in the near future. So swing by and watch me live. If you can't do that, at least swing over to my website and grab your free copy of my hot new popular e-book, The 7 Fatal Flaws Wannabe Millionaires Make.

Be great!